Profilcracy:the power of the people vs the power of datacollecters

We all know that the word democracy comes form ancient Greek language and means power of the people.
But after discovering what kind of manipulation has done Cambridge Analityca in order to influence the vote of the Brexit and the election of american president Trump in 2016 I'm really doubting of the real meaning of the word democracy.
What does really remain of the the original meaning of the word in our times?
May be it would be  better  to talk about profilcracy!
Yes, it would be! Since the primary techonologic social firms own a lot of our data and they use them to profile us, in the best case just to sell our profiles to the web operating firms.
But in the worst we may become just target for untrustful politicians who just believe in power: the power of the pofilmakers; not the power of the people.

Brexit, proud and business

Who is going to win the struggle between proud and business about Brexit in UK?
Proud pushes for leaving  but money and business hint for remaining.
I understand the reasons of the proud leavers: I've been a proud citizen of the Roman empire, thousands of years ago; but I can also see the reasons of the business men  who are threathening to move their firms abroad if the PM May insists on her no deal project.
I've already expressed  in this blog my point of view on Brexit: I respect the will of British people and I won't cease to be fond of their culture even if they leave EU.
Nevertheless I want clearly make evdence of my desire to see UK stay in Europe, in the European Union, in order to struggle together to improve the Union, to face the giants of the old and the new economy raising their shadows to overwhelm and rule the world (I mean USA, Russia, together with China, India, Brazil and others).
Furthermore I want to add something which is subject of debate in all the so called domocratic Country, specially after the Cambridge Analycta's scandal and the Russiagate.
In western democracies,  as an historic  achievement,  we have obtained the equality in politic elections: that means, one man, one vote.
But some acute observers started criticizing this equality in the following terms: too many people are heavily impressionable and even manipulable; because of that  they go to the polls  without understanding very well what they are voting for .
It seems that this is what happened in the Trump's election in USA and even in the june 2016 election for Brexit.
These arguments are very dangerous, for they risk to threat the basis of our democracy, as a result for a millennial struggle for equality.
This not less the argument deserves a deep meditation on how fragile can be our democracy and how much we need, from one hand very strict rules on social network and mass media; from another hand how much is important to form a political, leading  class  capable to face the strong powers and represent strongly and kindly rule the poor people.