last moon

Friday, January 15, 2010

The easiest specs to be worn

Worried to forget your glasses at home? Afraid to feel uncomfortable spectacles? No more problems with the easiest specs to be worn! It seems a real advertising spot and infact is.

"Did this man really tattoo a pair of sunglasses onto his face - or is this viral video just a Ray-Ban publicity stunt?
By Daily M
ail Foreign Service

It's the latest viral video to take the internet by storm - that of a man making a spectacle of himself by tattooing a pair of sunglasses on to his face.
But the man known to the world only as Matthew may have fooled half a million people in the last two days.
YouTube footage and Flickr photos show Matthew having the outline of the famous Ray-Ban sunglasses etched onto his face in black ink while his girlfriend looks on.
Scroll down for video

Real tattoo... or marker pen? The man known to the world as Matthew shows off his new spectacles tattoo... as his girlfriend, also wearing a pair of Ray-Bans, looks on

The footage drew hundreds of comments from viewers, with many wondering what would happen should Matthew ever actually need spectacles later in life, and others defending his choice.
But, two days after the footage flew around the internet, it has emerged that the video may in fact be nothing more than a publicity stunt for Ray-Ban.
The sunglasses company has formed a production company called 'Never Hide Films' - complete with its own YouTube channel - that has to date produced 20 viral videos.
The video entitled 'Guy has glasses tattooed on his face' is just the latest in Ray-Ban's viral campaign.
'By keeping their finger on the pulse of what’s cool, unique and attention grabbing, Ray-Ban has turned their video series into a viral video factory, and now has the track record to prove it,' the blog The Future of Ads has written in a post devoted to Matthew's video.
See the video here

Some of the videos have been wildly successful. One film that shows a man catching a pair of Ray-Bans with his face in increasingly outlandish situations has been viewed four million times in one year.
'What made this video a success was that it used an existing YouTube meme (amazing and unbelievable actions performed over and over again with increasing difficulty, such as long basketball shots...) but did so in a very fluid and believable way,' The Future of Ads explained.
Another video - that of a cow giving birth to a man (a man wearing, of course, a pair of Ray-Bans) - is a success because of its shock value, the blog claimed.
Another advertising blog, Adverblog, wrote: 'Overall you can easily say RayBan is very successfully reaching a broad, worldwide online crowd spreading the Never Hide message' with the virals.
See Ray-Ban's 'Guy catches sunglasses with face' viral video here

So did Matthew really tattoo a pair of Ray-Bans on to his face? A Ray-Ban spokesman in the UK was not immediately able to comment.
Redness and some bleeding is seen around the tattooed area in some frames - and Matthew himself certainly appears to be no stranger to tattoos.
The sound of the needle can be heard on the video - although it's hard to tell if the needle is actually piercing the skin.
With the 'faked' precedent set by Never Hide Film's previous productions, the debate is continuing around the internet - and will likely just cause even more people to view the video.
For Ray-Ban at least, then, the question of whether the tattoo is real or not is irrelevant: As a viral advertising campaign, it is a wild success."

No comments:

Post a Comment